The current state of the market presents a few unique challenges for anyone who is selling Riverside, CA real estate. Gone are the days when sellers were guaranteed to receive multiple offers well above the asking price. This happened often in 2020 when interest rates were low, but times have changed. With inflation at a forty-year high and interest rates nearing seven percent, sellers need to work harder to generate significant interest in their home sales. Working with a realtor who is an expert marketer can often lead to better profits and faster sales. Here are a few reasons why you should make sure you choose a realtor who can successfully market your home.
1. Your online listing will be easy to find
Nearly every homeowner will list their home online during the process of selling. What separates the best online home listings from the ones that are easy to pass over? One key aspect is the quality of the pictures that are included in the listing. Realtors who know how to market homes understand the importance of taking high-quality professional pictures. Perhaps they have experience in taking these pictures themselves. If so, they will make sure to capture pictures of your homes that include the proper amount of light and are taken from the best possible angles. If they aren’t confident in their own ability to capture your home in its best essence, they may have connections with a professional photographer in the area who can come to take pictures of your home. Either way, this will help your home stay at the top of online lists where buyers can see available homes. Third-party listing platforms understand that the homes they show are not only a reflection of what’s currently available on the market but also a reflection of the platform itself. They want people to think highly of their service, which is why they make sure to show the most attractive listings first.
2. You’ll show up on the MLS
The MLS, or Multiple Listing Service, is a tool used by licensed real estate agents to connect buyers with available properties. The benefit of the MLS is that it makes it easier for sellers to find more qualified buyers who could be interested in their home. Only licensed agents can access the MLS platform. Since it’s not publicly available, sellers often find that buyers who shop for homes on the MLS are more seriously shopping for homes because they are already working with a realtor. It also updates in real-time, making it a solid choice for anyone who wants to generate quick initial interest in their home listing. Talk with your realtor about the benefits of using the MLS to market your home.
3. You’ll develop a strong social media presence
Billions of people log into social media platforms such as Facebook and Instagram each day. These are incredibly useful tools when it comes to selling a home. Once you have professional pictures of your home, you can post them to your social media accounts to share the news about your home’s availability. High-quality pictures are more likely to get engagement (including shares). They pop off the screen and cause people to stop scrolling and take a look.
You can also run a promoted Facebook ad campaign to get your listing in front of people who you aren’t already connected with. Facebook will never spend more than what you authorize, and there are multiple price points that you can choose depending on how much you’re willing to spend. Facebook also allows you to customize your ad’s reach to target certain demographics based on age or geographic location. Facebook will store each user’s information when they click on your ad, which increases the likelihood that they will have repeated exposure to your listing. Facebook wants to show their users ads that are relevant, and they categorize your home listing as a relevant ad if a buyer clicks on it. Your agent will help you determine how to get the most from your social media marketing campaign.
4. You’ll benefit from your agent’s connections
One of the greatest benefits of working with an experienced real estate agent is that you get to profit from their network of professional connections. When a real estate agent has worked in the same area for several years, they have likely gotten to know other realtors throughout the community. When they are getting ready to list a new property, they may spread the word among other agents in case they have any clients who are shopping for a home. This gives you a leg up on marketing because you’ll be able to touch base with multiple qualified buyers who could have an interest in your home.
5. You’re less likely to drop your asking price
One of the main reasons why sellers have to drop their asking price is because their homes spend several weeks on the market without generating any attention. Buyers notice that the home has been available for a long period of time, and it leads them to wonder if there is something wrong with the property. By working with a realtor who is a successful marketer, you decrease your chances of a longer stay on the market while increasing the likelihood that you get more offers closer to your original asking price. If you’re able to sell your Riverside, CA real estate quickly, you will never have to consider a price drop.
Walter Brimm takes marketing seriously when selling homes. He is always learning about new cutting-edge marketing strategies so that he can provide the highest levels of value to each of his clients. As one of the top-performing agents in the entire Riverside area, Walter understands what today’s buyers are looking for. Reach out to the Brimm Realty Group when you’re ready to bring your home to market, and you’re looking for an agent who can help.
